iGeneration
2010/7/1
What will be the outcome of a generation tethered to technology?
Move over, Millennials.
千禧世代,靠邊閃吧
You’re not the younger generation anymore.
因為你們不再算是年輕的世代了
For the past decade, you were the ones to watch.
過去十年,你們原是備受矚目的焦點
But now, as the eldest among you are fast approaching 30, there’s a new group just begging for some attention.
旦如今你們之中最年長的都快要進入而立之年了,有另一個新族群也想吸引大家的關注
They're still kids, and although there’s a lot the experts don’t yet know about them, one thing they do agree on is that
what kids use and expect from their world has changed rapidly.
他們雖然還只是孩子,而且專家對於這個族群還有許多不了解之處,但是大家都公認的一點是,這些孩子所使用的東西及他們對世界的期望都出現
急劇的變化
And it’s all because of technology.
這一切都是因為科技的關係,
“It’s simply a part of their DNA,” says Dave Verhaagen, a child and adolescent psychologist.
科技已經成為他們DNA的一部分了,兒童及青少年心理學家大衛.魏哈根指出
“It shapes everything about them.”
科技型塑了他們週遭的一切
To the psychologists, sociologists, and generational and media experts who study them, their digital gear sets this new
group apart, even from their tech-savvy Millennial elders.
對研究著個族群的心理學家、社會學家,和世代及媒體專家來說,這個新族群最與眾不同之處,就是他們的數位裝備,這點就連精通科技的千禧世
代大哥大姐們也望塵莫及
They want to be constantly connected and available in a way even their older siblings don’t quite get.
他們希望能持續保持聯繫,讓親朋好友隨時能找到他們,而這種傾向聯較年長的千禧世代都不太能理解。
These differences may appear slight, but they signal an all-encompassing sensibility that some say marks the dawning of a new
generation.
這個族群的行為差異雖然看似微小,但卻顯示出一種無所不包的感情特性,已至於有些人認為,這無疑標示了另一種全新時代的開端。
It’s all about me
唯我獨尊
The contrast between Millennials and this younger group was so evident to psychologist Larry Rosen that he has declared the
birth of a new generation in a new book, Rewired: Understanding the iGeneration and the Way They Learn. Rosen says the tech-
dominated life experience of those born since the early 1990s is so different from the Millennials that they warrant the
distinction of a new generation, which he has dubbed the “iGeneration.”
有鑒於千禧時代和年紀更輕的世代之間,有著明顯的差異,已至於心理學家賴瑞.羅森在新書《重新連線:了解i世代及其學習方式》中宣稱,有一
個新世代誕生了羅森表示,1990年代初期以後誕生的族群,備受科技主宰的生活經歷和千禧世代截然不同,因此有必要區分為另一個世代,而他稱
之為i世代。
"The techonology is the easiest way to see it, but it's also a mind-set, and the mind-set goes with the little "i," which I'm
talking to stand for "individualized," Rosen says.
「愛用科技產品當然是他們最顯而易見的特性,旦除此之外,還有一種特殊的心態伴隨著小i而來,我用小i來代表individualize,」羅森如此說道
"Everyhting is customized and individualized to "me."
,「一切都是量身打造,都具有『我』的個人特色。」
He says the iGeneration includes today's teens and middle-schoolers, but it's too soon to tell about elementary-school ages and younger.
他指出,i世代包括了當今的親少年和國中生,至於是否適用於小學生和年紀更小的族群,目前還言之過早。
